The power of giving back: Incorporate’s 1% for the Planet initiative

In a world where the environment is facing unprecedented challenges, it is crucial for businesses to step up and contribute to the cause. Unfortunately, only a small fraction of philanthropy goes towards environmental initiatives, with businesses accounting for an even smaller percentage.

The current state of environmental philanthropy

According to Kate Williams, CEO of 1% for the Planet, only 3% of total philanthropy is directed towards the environment, and a mere 5% of that comes from businesses. These numbers are disheartening, considering the urgent need for support to address pressing environmental issues.

The power of 1% for the Planet

The concept behind 1% for the Planet is simple yet powerful. By contributing 1% of our annual sales, we become part of a network that has raised millions in funding to support environmental partners worldwide.

The partners are carefully selected based on referrals, track record, and their focus on environmental conservation. With over 5,000 environmental partners in the 1% for the Planet network, each member has the opportunity to find and support causes that align with their values and priorities.

Empowering entrepreneurship and environmental responsibility

Our decision to allocate 1% of our sales to environmental causes reflects our core belief in empowering individuals through entrepreneurship. Our aim is not only to enable talented individuals to start and scale global businesses but also to encourage them to drive positive change in society.

We recognize the challenges associated with entrepreneurship and its impact on both society and the environment. Our mission is to raise awareness of these challenges, address them, and contribute to sustainable solutions.

Redefining sustainability

Sustainability goes beyond mere superficial actions and checklists. It requires a profound shift in awareness and a recognition of the interconnectedness of all life.

It is about creating a world that benefits both people and the planet. With this in mind, we have chosen to support The International Fund for Animal Welfare (IFAW).

The International Fund for Animal Welfare (IFAW)

The International Fund for Animal Welfare (IFAW) is a global non-profit organization dedicated to helping animals and people thrive together. They firmly believe that every animal matters and have been providing hands-on assistance and protection to animals in need since 1969.

They also take a leadership role in addressing critical issues that impact animal health, well-being, and survival.

Making a real difference

When organizations like ours support partners like IFAW, we are not just saving individual animals. We are reuniting families, restoring livelihoods, and even saving species from extinction. The impact goes far beyond the immediate rescue or assistance provided.

IFAW has already rescued over 200,000 animals across six continents and the ocean. While this is just a fraction of the animals in distress worldwide, it signifies progress and gives us hope for a better future.

1% for the Planet: a global force for change

1% for the Planet serves as an accountability partner for businesses like ours that are committed to supporting environmental causes. Founded in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, 1% for the Planet has facilitated millions in donations to environmental partners.

Their global network consists of thousands of businesses and environmental organizations working together towards a better future.


Supporting environmental causes should be a priority for businesses worldwide. The need for funding and support in this area is immense, and every contribution counts. Our decision to give back 1% of our sales demonstrates our dedication to making a difference and creating a sustainable future.

By working together through organizations like 1% for the Planet and supporting partners like IFAW, we can ensure that our planet and future generations thrive.


What is the 1% for the Planet initiative, and how does it work?

The 1% for the Planet initiative is a global organization that encourages businesses to give back 1% of their annual sales to environmental causes. This commitment is not based on profits but on total sales, making it a significant financial contribution to support environmental partners.

Businesses become members of 1% for the Planet, and their contributions are used to fund various environmental initiatives.

How does supporting The International Fund for Animal Welfare (IFAW) make a difference?

Supporting IFAW goes beyond rescuing individual animals. It means reuniting families, restoring livelihoods, and even saving species from extinction. IFAW’s work has a far-reaching impact, and by supporting them, businesses like ours can contribute to positive change in the world.

Why is it important for businesses to support environmental causes?

Businesses have a significant role to play in addressing environmental challenges. The planet is facing urgent issues, and financial support from businesses can make a real difference. It also demonstrates corporate responsibility and sets a positive example for other businesses to follow.

Disclaimer: This article provides general information, which may or may not be correct, complete or current at the time of reading. No recipients of content from this site should act on the basis of content of the article without seeking appropriate legal advice or other professional counselling.

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